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Bo Concept World's Longest Sofa Comes to Glasgow – 17 May 2008

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DROP YOUR SPARE CHANGE DOWN THE BACK OF THE WORLD’S LONGEST SOFA

Photo © Kieran Dodds 2008

Take a break from shopping on Bo Concept's 51m sofa and raise money for Maggie's.

The world’s longest sofa, custom made by ultra stylish design store Bo Concept, will be on display in George Square on Saturday 17th May, giving tired shoppers the ideal place to take a breather – while raising money for charity.

Recognised by Guinness as the longest in the world, the incredible Indivi2 sofa in sumptuous red rossi leather is 51.4 metres long – the equivalent of half the length of a football pitch, weighs in at 1.25 tonnes, stands on 54 legs and can seat 104 people. Bo Concept and local celebrities Karen Dunbar, Sanjeev Kohli and the Scottish Rockettes are inviting the people of Glasgow to drop their change down the back of the sofa, in order to raise money for cancer charity Maggie's. Bo Concept will be celebrating the event by giving away a limited number of stylish cushions on the day – so head down early.

Throughout the day, Glasgow residents and tourists can refuel with complimentary water from Bo Concept, before heading off for more sightseeing or shopping. All money raised will be donated to Maggie's, which provides invaluable support for people dealing with cancer in their lives.

Maggie's Glasgow community fundraiser, Kirsty Hodge, said: "This is a really good fun way for people to help Maggie's. Lounging on BoConcept's striking sofa in the middle of the iconic George Square is sure to appeal to shoppers and tourists alike on Saturday and we would urge people to come down and take a break for Maggie's."

BoConcept is renowned for its stylish yet functional designs, with the feat serving as a true testament to BoConcept's ability to customise products to meet the needs of its individual customers, proving that for this stylish interiors store, there really are no limits!

The Indivi2 sofa is a low, wide sofa with extra soft cushions and firm back cushions which provide optimum support (prices start from £949). The Indivi2 sofa is as perfect for relaxing on alone as it is for sharing, with its low back and arms keeping you comfortable while you chat.

Gemma Montague, Global Stylist for BoConcept, said: "BoConcept's entire range can be customised to meet the exact needs of our customers – whether it is sofas, wall systems or wardrobes – if you want the legs on your sofa to match the legs of your bed – we can do that. If you want the fabric of your dining chairs to match the fabric of your sofa – we can do that… and if you want a 51.4 metre sofa – we can do that too!"

Photo © Kieran Dodds 2008

BoConcept (London TCR, London Selfridges, London Harrods, Notting Hill London, Glasgow, Bournemouth, Batley Leeds) www.boconcept.co.uk 0845 605 0565

BoConcept, Glasgow has moved – our new store is located at 257 Sauchiehall Street, Glasgow. Tel: www.boconcept.co.uk 0141 341 4920

Issued by DADA on behalf of BoConcept
For further information, please contact:
DADA 0141 222 2266